Setting goals in a professional service firm

Keeney RL & Nair K (1976). Setting goals in a professional service firm. Long Range Planning 9 (3): 54-59. DOI:10.1016/S0024-6301(76)80009-X.

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Abstract

Given the complex structure and rapid rate of change of today's society, it is critically important that a professional service firm properly set and periodically monitor its goals. This article describes how one consultant organization has formalized this process. The experience has led to important modifications of their goals. Perhaps a greater benefit is that the process of formalization has been a substantial aid in identifying and sensitizing individuals to crucial issues, in generating and evaluating alternatives, in isolating and resolving conflicts of judgement and priorities, and in communicating among members of the management of the firm concerned.

Item Type: Article
Research Programs: System and Decision Sciences - Core (SDS)
Depositing User: Romeo Molina
Date Deposited: 02 Nov 2017 10:17
Last Modified: 02 Nov 2017 10:17
URI: http://pure.iiasa.ac.at/14924

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