The Adaptor Emerges: A resilient business strategy for a long-term perspective

Beck, M.B., Ingram, D., & Thompson, M. (2021). The Adaptor Emerges: A resilient business strategy for a long-term perspective. The Actuary December 2021. (In Press)

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The COVID-19 pandemic has taught us many lessons about public health. At the same time, we also are being presented with new insights into business strategy—if, that is, we take the time to reflect. The pandemic has made it abundantly clear that a business needs to be able to adapt to changes, especially severe ones, in its operating environment.

But what is not obvious from this extreme situation of the pandemic is that adapting is an important strategic choice for any business. Business managers often are focused on today and tomorrow; they have a short-term perspective and look at what to do next. In contrast, a company with an adaptive strategy often has a long-term perspective that is at least as long as a business cycle and possibly as long as several business cycles.

Item Type: Article
Research Programs: Population and Just Societies (POPJUS)
Population and Just Societies (POPJUS) > Equity and Justice (EQU)
Depositing User: Michaela Rossini
Date Deposited: 20 Dec 2021 09:23
Last Modified: 20 Dec 2021 09:23

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