relation: https://pure.iiasa.ac.at/id/eprint/14016/ title: Generalized Utility Independence and Some Implications creator: Fishburn, P.C. creator: Keeney, R.L. description: This paper introduces the concept of generalized utility independence. Subject to various generalized utility independence assumptions, we derive three functional forms for a multiattribute von Neumann-Morgenstern utility function u. These are the additive, the multiplicative, and the quasi-additive forms, each of which expresses u as a combination of utility functions defined on the separate attributes. It is demonstrated that if u is unbounded from above and below, then given the three forms, either reversal of preferences over some attributes occurs or else the additive form must hold. publisher: INFORMS date: 1975-10-01 type: Article type: PeerReviewed identifier: Fishburn, P.C. & Keeney, R.L. (1975). Generalized Utility Independence and Some Implications. Operations Research 23 (5) 928-940. 10.1287/opre.23.5.928 . relation: 10.1287/opre.23.5.928 identifier: 10.1287/opre.23.5.928 doi: 10.1287/opre.23.5.928