TY - JOUR ID - iiasa14016 UR - https://pure.iiasa.ac.at/id/eprint/14016/ IS - 5 A1 - Fishburn, P.C. A1 - Keeney, R.L. Y1 - 1975/10/01/ N2 - This paper introduces the concept of generalized utility independence. Subject to various generalized utility independence assumptions, we derive three functional forms for a multiattribute von Neumann-Morgenstern utility function u. These are the additive, the multiplicative, and the quasi-additive forms, each of which expresses u as a combination of utility functions defined on the separate attributes. It is demonstrated that if u is unbounded from above and below, then given the three forms, either reversal of preferences over some attributes occurs or else the additive form must hold. PB - INFORMS JF - Operations Research VL - 23 SN - 0030-364X TI - Generalized Utility Independence and Some Implications SP - 928 AV - none EP - 940 ER -