RT Journal Article SR 00 ID 10.1287/opre.23.5.928 A1 Fishburn, P.C. A1 Keeney, R.L. T1 Generalized Utility Independence and Some Implications JF Operations Research YR 1975 FD 1975-10-01 VO 23 IS 5 SP 928 OP 940 AB This paper introduces the concept of generalized utility independence. Subject to various generalized utility independence assumptions, we derive three functional forms for a multiattribute von Neumann-Morgenstern utility function u. These are the additive, the multiplicative, and the quasi-additive forms, each of which expresses u as a combination of utility functions defined on the separate attributes. It is demonstrated that if u is unbounded from above and below, then given the three forms, either reversal of preferences over some attributes occurs or else the additive form must hold. PB INFORMS SN 0030-364X LK https://pure.iiasa.ac.at/id/eprint/14016/