@incollection{iiasa14023,
          volume = {130},
          number = {130},
          series = {Lecture Notes in Economics and Mathematical Systems},
       booktitle = {Multiple Criteria Decision Making},
         address = {Germany},
           title = {Quantifying corporate preferences for policy analysis},
       publisher = {Springer Berlin Heidelberg},
            year = {1976},
             doi = {10.1007/978-3-642-87563-2\_21},
           pages = {293--304},
             url = {https://pure.iiasa.ac.at/id/eprint/14023/},
            isbn = {978-3-642-87563-2},
            issn = {0075-8442},
        abstract = {This paper discusses the quantification of preferences over ten major objectives of a corporation. The objectives concern personal, professional, and financial goals. The procedure used to elicit a ten-attribute von Neumann-Morgenstern utility function from a board member of Woodward-Clyde Consultants is presented. First the objectives and associated attributes are specified. Then the actual assessment is summarized. Uses of the results for examining policy are discussed.},
          author = {Keeney, R. L.}
}