%0 Book Section
%@ 978-3-642-87563-2
%A Keeney, R.L.
%B Multiple Criteria Decision Making
%C Germany
%D 1976
%F iiasa:14023
%I Springer Berlin Heidelberg
%N 130
%P 293-304
%R 10.1007/978-3-642-87563-2_21
%S Lecture Notes in Economics and Mathematical Systems
%T Quantifying corporate preferences for policy analysis
%U https://pure.iiasa.ac.at/id/eprint/14023/
%V 130
%X This paper discusses the quantification of preferences over ten major objectives of a corporation. The objectives concern personal, professional, and financial goals. The procedure used to elicit a ten-attribute von Neumann-Morgenstern utility function from a board member of Woodward-Clyde Consultants is presented. First the objectives and associated attributes are specified. Then the actual assessment is summarized. Uses of the results for examining policy are discussed.