%S Lecture Notes in Economics and Mathematical Systems
%A R.L. Keeney
%T Quantifying corporate preferences for policy analysis
%X This paper discusses the quantification of preferences over ten major objectives of a corporation. The objectives concern personal, professional, and financial goals. The procedure used to elicit a ten-attribute von Neumann-Morgenstern utility function from a board member of Woodward-Clyde Consultants is presented. First the objectives and associated attributes are specified. Then the actual assessment is summarized. Uses of the results for examining policy are discussed.
%N 130
%P 293-304
%B Multiple Criteria Decision Making
%V 130
%C Germany
%D 1976
%I Springer Berlin Heidelberg
%R 10.1007/978-3-642-87563-2_21
%L iiasa14023