RT Journal Article SR 00 A1 Hlouskova, J. A1 Tsigaris, P. T1 The role of the marginal rate of substitution of wealth for a loss averse investor JF Economics Bulletin YR 2016 FD 2016-11-27 VO 36 IS 4 SP 2250 OP 2260 AB The marginal rate of substitution and the relative prices of goods have been used in economics to explain household's behavior but they have not been used yet in the behavioral economics literature. This note attempts to fill the gap in the literature with an application to a loss averse investor's demand for a risky asset in a one period model. SN 1545-2921 LK https://pure.iiasa.ac.at/id/eprint/14061/