"4264","5","archive","351",,,"disk0/00/00/42/64","2016-01-15 02:05:06","2021-08-27 17:15:03","2016-01-15 02:05:06","article",,,"show","","","1",,,"Feichtinger","G.","","","1555","","",,,,,"","","Chaotic behavior in an advertising diffusion model","pub","","iis_mod","prog_pop",,,"The paper is concerned with an advertising diffusion model where a firm devotes a fixed proportion of sales to advertising, while customers go through a two-stage adoption process. The model takes the form of a second-order, time-invariant, nonlinear dynamic system, in which a homoclinic bifurcation to infinity is shown to exist. Allowance is subsequently made for a seasonal fluctuation in the firm's advertising rate. A bifurcation study of the periodic solutions is then accomplished by means of a continuation procedure. Emphasis is placed on the emergence of chaos. Only the chaotic solutions stemming from a cascade of period doublings appear to be economically meaningful.","1995-02","published","World Scientific Publishing","10.1142/S021812749500020X",,,,,,"",,,,,"",,,,,"",,,,,"","",,"","XJ-95-069","International Journal of Bifurcation and Chaos; 5(1):255-263 (February 1995)","[doi:10.1142/S021812749500020X]",,,,"2589","none",,,,"International Journal of Bifurcation and Chaos","5","1",,"255-263",,,,,,,,,,,"TRUE",,"0218-1274",,,,,,"","","","",,"","",,,,,,,"",,,,,"FALSE",,,"info:eu-repo/semantics/article",
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