<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Chaotic behavior in an advertising diffusion model"^^ . "The paper is concerned with an advertising diffusion model where a firm devotes a fixed proportion of sales to advertising, while customers go through a two-stage adoption process. The model takes the form of a second-order, time-invariant, nonlinear dynamic system, in which a homoclinic bifurcation to infinity is shown to exist. Allowance is subsequently made for a seasonal fluctuation in the firm's advertising rate. A bifurcation study of the periodic solutions is then accomplished by means of a continuation procedure. Emphasis is placed on the emergence of chaos. Only the chaotic solutions stemming from a cascade of period doublings appear to be economically meaningful."^^ . "1995-02" . . "5" . "1" . . "World Scientific Publishing"^^ . . . "International Journal of Bifurcation and Chaos"^^ . . . "02181274" . . . . . . . . . . . . . "C."^^ . "Piccardi"^^ . "C. Piccardi"^^ . . "L.L."^^ . "Ghezzi"^^ . "L.L. Ghezzi"^^ . . "G."^^ . "Feichtinger"^^ . "G. Feichtinger"^^ . . . . . "HTML Summary of #4264 \n\nChaotic behavior in an advertising diffusion model\n\n" . "text/html" . .