TY  - JOUR
ID  - iiasa4264
UR  - https://pure.iiasa.ac.at/id/eprint/4264/
IS  - 1
A1  - Feichtinger, G.
A1  - Ghezzi, L.L.
A1  - Piccardi, C.
Y1  - 1995/02//
N2  - The paper is concerned with an advertising diffusion model where a firm devotes a fixed proportion of sales to advertising, while customers go through a two-stage adoption process. The model takes the form of a second-order, time-invariant, nonlinear dynamic system, in which a homoclinic bifurcation to infinity is shown to exist. Allowance is subsequently made for a seasonal fluctuation in the firm's advertising rate. A bifurcation study of the periodic solutions is then accomplished by means of a continuation procedure. Emphasis is placed on the emergence of chaos. Only the chaotic solutions stemming from a cascade of period doublings appear to be economically meaningful.
PB  - World Scientific Publishing
JF  - International Journal of Bifurcation and Chaos
VL  - 5
SN  - 0218-1274
TI  - Chaotic behavior in an advertising diffusion model
SP  - 255
AV  - none
EP  - 263
ER  -