https://pure.iiasa.ac.at/id/eprint/4265 2021-08-27T17:15:03Z info:eu-repo/semantics/descriptiveMetadata https://pure.iiasa.ac.at/id/eprint/4265/ Complex optimal policies in an advertising diffusion model Dawid, H. Feichtinger, G. In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos. Elsevier 1995-01 Article PeerReviewed Dawid, H. & Feichtinger, G. <https://pure.iiasa.ac.at/view/iiasa/2589.html> (1995). Complex optimal policies in an advertising diffusion model. Chaos, Solitons and Fractals 5 (1) 45-53. 10.1016/0960-0779(94)00208-8 <https://doi.org/10.1016/0960-0779%2894%2900208-8>. 10.1016/0960-0779(94)00208-8 10.1016/0960-0779(94)00208-8 10.1016/0960-0779(94)00208-8 info:eu-repo/semantics/humanStartPage