%0 Journal Article
%@ 1873-2887
%A Dawid, H.
%A Feichtinger, G.
%D 1995
%F iiasa:4265
%I Elsevier
%J Chaos, Solitons and Fractals
%N 1
%P 45-53
%R 10.1016/0960-0779(94)00208-8
%T Complex optimal policies in an advertising diffusion model
%U https://pure.iiasa.ac.at/id/eprint/4265/
%V 5
%X In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos.