TY - JOUR ID - iiasa4265 UR - https://pure.iiasa.ac.at/id/eprint/4265/ IS - 1 A1 - Dawid, H. A1 - Feichtinger, G. Y1 - 1995/01// N2 - In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos. PB - Elsevier JF - Chaos, Solitons and Fractals VL - 5 SN - 1873-2887 TI - Complex optimal policies in an advertising diffusion model SP - 45 AV - none EP - 53 ER -