RT Journal Article SR 00 ID 10.1016/0960-0779(94)00208-8 A1 Dawid, H. A1 Feichtinger, G. T1 Complex optimal policies in an advertising diffusion model JF Chaos, Solitons and Fractals YR 1995 FD 1995-01 VO 5 IS 1 SP 45 OP 53 AB In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos. PB Elsevier SN 1873-2887 LK https://pure.iiasa.ac.at/id/eprint/4265/