%A H. Dawid
%A G. Feichtinger
%J Chaos, Solitons and Fractals
%T Complex optimal policies in an advertising diffusion model
%X In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos.
%N 1
%P 45-53
%V 5
%D 1995
%I Elsevier
%R 10.1016/0960-0779(94)00208-8
%L iiasa4265