?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Marimin%2C+E.&rft.aulast=Marimin&rft.aufirst=E.&rft.date=1995&rft.issn=1875-8967&rft.atitle=Expert+system+for+product-advertising-strategy+development&rft.title=Journal+of+Intelligent+%26+Fuzzy+Systems&rft.genre=article