?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fpure.iiasa.ac.at%2Fid%2Feprint%2F4551%2F&rft.title=The+Problem+of+Attention+Management+in+Innovation+for+Sustainability&rft.creator=Brooks%2C+H.&rft.description=The+problem+of+attention+management+is+one+of+the+main+challenges+in+the+transition+to+environmentally+sustainable+development+paths.+The+design+principle+that+attention+is+scarce+is+very+different+from+a+principle+of+%22more+information+is+better%22.+This+paper+discusses+the+issue+of+%22attention+management%22+in+various+contexts%2C+including+R%26D+and+innovation+management%2C+scientific+communities%2C+and+technology+policy.+The+question+arising+from+this+analysis+is+whether+dependence+on+personal+contact%2C+tacit+knowledge%2C+and+%22serendipity%22+to+inform+the+application+of+knowledge%2C+could+be+gradually+reduced+by+more+systematic+exploitation+of+some+of+the+tools+of+modern+information+technology.+As+shown+in+another+paper+of+this+series+(WP-95-040)%2C+the+attention+management+problem+outlined+here+is+especially+important+when+the+knowledge+required+for+actions+and+technology-planning+resides+in+a+different+community+from+the+ones+with+which+the+technology+planner+is+usually+familiar.&rft.publisher=WP-95-041&rft.date=1995-05&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=https%3A%2F%2Fpure.iiasa.ac.at%2Fid%2Feprint%2F4551%2F1%2FWP-95-041.pdf&rft.identifier=++Brooks%2C+H.+%3Chttps%3A%2F%2Fpure.iiasa.ac.at%2Fview%2Fiiasa%2F1764.html%3E++(1995).++The+Problem+of+Attention+Management+in+Innovation+for+Sustainability.+++IIASA+Working+Paper.+IIASA%2C+Laxenburg%2C+Austria%3A+WP-95-041+++++