@article{iiasa4680,
          volume = {125},
          number = {3},
           title = {Time for a change: On the patterns of diffusion of innovation},
       publisher = {MIT Press},
            year = {1996},
           pages = {19--42},
         journal = {Daedalus},
             url = {http://www.jstor.org/stable/20027369},
            issn = {1548-6192},
          author = {Grubler, A.}
}