Competition and Complementarity in Diffusion: The Case of Octane

Ayres, R. & Ezekoye, I. (1991). Competition and Complementarity in Diffusion: The Case of Octane. Technological Forecasting and Social Change 39 (1-2) 145-158. 10.1016/0040-1625(91)90033-C.

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The standard ontogenic (life-cycle) model of technological evolution can be characterized briefly as follows (Ayres, 1987): (1) a radical invention (birth) creates a new technology; (2) it is commercialized on the basis of performance and rapidly developed by a series of improvements and modifications (infancy); (3) it is successful enough in the marketplace to attract many variants and imitators who hope to exploit a growing market (adolescence); (4) the pace of technological change finally slows down enough to permit standardization and exploitation of economies of scale, and competition on the basis of price rather than performance (maturity); and finally a new and better technology supplants it (senescence).

Item Type: Article
Additional Information: Special Issue From Democracy to Chain Saws: New Perspective on Innovation Diffusion
Research Programs: Technology, Economy, Society (TES)
Depositing User: Michaela Rossini
Date Deposited: 05 Apr 2016 11:34
Last Modified: 27 Aug 2021 17:26

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