Diffusion of Technologies and Social Behavior

Nakicenovic, N. ORCID: https://orcid.org/0000-0001-7176-4604 & Grubler, A. ORCID: https://orcid.org/0000-0002-7814-4990 (1991). Diffusion of Technologies and Social Behavior. Heidelberg: Springer-Verlag. ISBN 3-540-53846-1

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Abstract

The diffusion of innovations is at the core of the dynamic processes that underlie social, economic, and technological change. Diffusion phenomena are not limited to the spread of new process technologies and the market penetration of new products but extend also to changes in the forms of social organization and transformations in the social fabric and cultural traits.

This book is the outcome of the diffusion of the concept of diffusion as a fundamental process in society. Originating from biology, diffusion research is now carried out in many disciplines including economics, geography, history, technological change, sociology, and management science.

The book illustrates the progress that has been made in understanding the nature of diffusion processes and their underlying driving forces. The contributions by leading scholars provide a novel interdisciplinary perspective and span a wide range of modeling and empirical research backgrounds.

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