The Role of Intuition and Creativity in Decision Making

Wierzbicki, A.P. (1992). The Role of Intuition and Creativity in Decision Making. IIASA Working Paper. IIASA, Laxenburg, Austria: WP-92-078

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Abstract

The paper starts with a reflection on various perceptions of rationality in decision making; by concentrating on so-called deliberative decision making and examining its analogy to cognitive processes, a case for including intuitive decisions into the concept of rational decision making is made. The role of "Gestalt" images and basic concepts in perceiving reality is stressed. Intuitive decision making is operationally defined and various phases of intuitive decision processes are examined. Special attention is paid to creative decision processes, when the decision maker is facing a novel problem of strategic importance. Issues of possible empirical studies of intuitive decision making are outlined. Since this paper is constructed as a "thought experiment" (Kuhn, 1964) in order to clarify some concepts of perception related to intuition, possible implications for the philosophy of science are also indicated.

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