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Kumar, V., Stam, A., & Joachimsthaler, E.A. (1994). An interactive multicriteria approach to identifying potential foreign markets. Journal of International Marketing 2 (1) 29-52.
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Official URL: http://www.jstor.org/stable/25048529?seq=1#page_sc...
| Item Type: | Article |
|---|---|
| Research Programs: | Methodology of Decision Analysis (MDA) |
| Bibliographic Reference: | Journal of International Marketing; 2:29-52 [1994] |
| Depositing User: | IIASA Import |
| Date Deposited: | 15 Jan 2016 02:03 |
| Last Modified: | 27 Aug 2021 17:35 |
| URI: | https://pure.iiasa.ac.at/3884 |
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