Complex optimal policies in an advertising diffusion model

Dawid, H. & Feichtinger, G. (1995). Complex optimal policies in an advertising diffusion model. Chaos, Solitons and Fractals 5 (1) 45-53. 10.1016/0960-0779(94)00208-8.

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Abstract

In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. Using a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topological chaos.

Item Type:	Article
Research Programs:	World Population (POP)
Bibliographic Reference:	Chaos, Solitons and Fractals; 5(1):45-53 (January 1995)
Depositing User:	IIASA Import
Date Deposited:	15 Jan 2016 02:05
Last Modified:	27 Aug 2021 17:15
URI:	https://pure.iiasa.ac.at/4265

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