Duplicate title to Ausubel, J.H. (1991). Rat Race Dynamics and Crazy Companies: The Diffusion of Technologies and Social Behavior. In: Diffusion of Technologies and Social Behavior. Eds. Nakicenovic, N. ORCID: https://orcid.org/0000-0001-7176-4604 & ORCID: https://orcid.org/0000-0002-7814-4990Grubler, A., pp. 1-17 Berlin/Heidelberg, Germany: Springer. ISBN 978-3-662-02702-8