13672 11 69694 3 192686 document 69694 The Social Diversification of Fashion.pdf application/pdf 66b6c5739554567cd1f957127c6e4e94 MD5 304971 2016-08-11 13:33:40 https://pure.iiasa.ac.at/id/eprint/13672/1/The%20Social%20Diversification%20of%20Fashion.pdf 13672 1 1 application/pdf text en public cc_by

The Social Diversification of Fashion.pdf

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/69694 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/69694 http://eprints.org/relation/isIndexCodesVersionOf https://pure.iiasa.ac.at/id/document/69694 archive 353 disk0/00/01/36/72 2016-08-11 08:36:11 2021-08-27 17:41:31 2016-08-11 08:36:11 article show Landi P. 8869 Dercole F. pub prog_eep We propose a model to investigate the dynamics of fashion traits purely driven by social interactions. We assume that people adapt their style to maximize social success, and we describe the interaction as a repeated group game in which the payoffs reflect the social norms dictated by fashion. On one hand, the tendency to imitate the trendy stereotypes opposed to the tendency to diverge from them to proclaim identity; on the other hand, the exploitation of sex appeal for dating success opposed to the moral principles of the society. These opposing forces promote diversity in fashion traits, as predicted by the modeling framework of adaptive dynamics. Our results link the so-called horizontal dynamics—the primary driver of fashion evolution, compared with the vertical dynamics accounting for interclass and economic drivers—to style variety. 2016-07-21 published Routledge 10.1080/0022250X.2016.1200039 1404 public The Journal of Mathematical Sociology 40 3 185-205 TRUE 0022-250X FALSE no info:eu-repo/semantics/article