Using social media audience data to analyse the drivers of low-carbon diets

17280 11 94465 2 275028 document 94465 Eker_2021_Environ._Res._Lett._16_074001.pdf application/pdf 51e892f92f5964b7912378993a95b782 MD5 1714694 2021-06-22 13:22:34 https://pure.iiasa.ac.at/id/eprint/17280/1/Eker_2021_Environ._Res._Lett._16_074001.pdf 17280 1 1 application/pdf text en public cc_by_4

Eker_2021_Environ._Res._Lett._16_074001.pdf

published 94467 1 275037 document 94467 indexcodes.txt text/x-c++ 9f155d8b4a8f45cc23f8834f27a20727 MD5 15370 2021-06-22 13:32:27 https://pure.iiasa.ac.at/id/eprint/17280/2/indexcodes.txt 17280 2 2 text/x-c++ other Generate index codes conversion from text to indexcodes en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/94465 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/94465 http://eprints.org/relation/issmallThumbnailVersionOf https://pure.iiasa.ac.at/id/document/94465 archive 2 disk0/00/01/72/80 2021-06-22 13:26:32 2024-09-09 12:40:47 2021-06-22 13:26:32 article show Eker S. 2173 0000-0003-2264-132X Garcia D. Valin H. 1923 0000-0002-0618-773X van Ruijven B. 92197 0000-0003-1232-5892 Using social media audience data to analyse the drivers of low-carbon diets pub BNR IBF ECE S3 climate change mitigation, demand, low-carbon diets, sustainable diets, Facebook, behaviour, social media data Low-carbon lifestyles are key to climate change mitigation, biodiversity conservation, and keeping the Earth in a safe operating space. Understanding the global feasibility and drivers of low-carbon lifestyles requires large scale data covering various countries, demographic and socioeconomic groups. In this study, we use the audience segmentation data from Facebook's advertising platform to analyse the extent and drivers of interest in sustainable lifestyles, plant-based diets in particular, at a global level. We show that formal education level is the most important factor affecting vegetarianism interest, and it creates a sharper difference in low-income countries. Gender is a strong distinguishing factor, followed by national gross domestic product per capita and age. These findings enable upscaling local empirical studies to a global level with confidence for integrated assessments of low-carbon lifestyles. Future studies can expand this analysis of social media audience data to other consumption areas, such as household energy demand, and can also contribute to quantifying the psychosocial drivers of low-carbon lifestyles, such as personal and social norms. 2021 Institute of Physics Publishing (IOP) 10.1088/1748-9326/abf770 2953 316 3102 public Environmental Research Letters 16 7 074001 TRUE 1748-9326 https://github.com/sibeleker/Facebook_Lifestyle data Next generation of AdVanced InteGrated Assessment modelling to support climaTE policy making (NAVIGATE, H2020 821124) FALSE yes info:eu-repo/grantAgreement/EC/H2020/821124/EU//NAVIGATE info:eu-repo/semantics/article info:eu-repo/semantics/openAccess