A new perspective of innovation toward a non-contact society - Amazon's initiative in pioneering growing seamless switching

17919 6 97344 2 299888 document 97344 1-s2.0-S0160791X2200094X-main.pdf application/pdf 7d799e9a0dcee61092023a2e9eeccf2c MD5 10425793 2022-03-29 13:32:56 https://pure.iiasa.ac.at/id/eprint/17919/1/1-s2.0-S0160791X2200094X-main.pdf 17919 1 1 application/pdf text en public cc_by_4

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published 97352 2 299912 document 97352 lightbox.jpg image/png c328565aa163a21fe61d08791a3d150d MD5 50054 2022-03-29 13:43:04 https://pure.iiasa.ac.at/id/eprint/17919/2/lightbox.jpg 17919 2 2 image/png other Thumbnails conversion from text to thumbnail_lightbox en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/97344 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/97344 http://eprints.org/relation/isIndexCodesVersionOf https://pure.iiasa.ac.at/id/document/97344 archive 353 disk0/00/01/79/19 2022-03-29 13:34:16 2022-03-29 13:34:16 2022-03-29 13:34:16 article show Watanabe C. 1605 Akhtar W. Tou Y. Neittaanmäki P. A new perspective of innovation toward a non-contact society - Amazon's initiative in pioneering growing seamless switching pub ASA CAT Growing seamless switching; Generative function; Neo-luxury; Advanced digital fashions; Non-contact society; Amazon This paper elucidates the inside of the black box of Amazon's unique research and development (R&D) dynamism that made it the world's top R&D leader by transforming “routine or periodic alterations” into “significant improvement” during the R&D process. This dynamism also succeeded in transforming the COVID-19 pandemic period into a springboard for new innovation, leading to Amazon's notable growth notwithstanding the pandemic. An empirical analysis using a techno-economic approach focusing on Amazon's endeavor to develop a series of advanced digital fashions (ADFs) and online-based luxury brands (neo-luxury) before and during the COVID-19 pandemic was conducted. Amazon became a global apparel leader based on learning orchestration externality through developing a series of ADFs that emerged co-evolution with neo-luxury corresponding to the cultural shift to a new age of meaning. The focal driver of design-driven innovation is meaning, and meaning-seeking innovation emerges as a self-propagating generative function. Amazon has been advancing Amazon Web Services (AWS) as an innovative, advanced composite cloud infrastructure. This infrastructure incorporates a generative function and develops a cloud-based fashion platform by integrating all stakeholders in one place. Given the common key function, the self-propagating generative function, AWS, and neo-luxury resonate and induce co-evolution between them. This co-evolution emerges as growing seamless switching. Thus, a new perspective of innovation toward a non-contact society can be explored. This paper aims to reveal a theoretical and empirical demonstration of this dynamism, which gives rise to insights for pioneering a new frontier beyond current business models toward a non-contact society after the COVID-19 pandemic ends. 2022-05 published Elsevier 10.1016/j.techsoc.2022.101953 323 public Technology in Society 69 e101953 TRUE 1879-3274 no info:eu-repo/semantics/article