The discontinuance of low carbon digital products and services

18258 6 99091 2 304083 document 99091 1-s2.0-S0040162522005728-main.pdf application/pdf a0e441da89d803d90ba732265012047f MD5 1658812 2022-10-04 07:08:18 https://pure.iiasa.ac.at/id/eprint/18258/1/1-s2.0-S0040162522005728-main.pdf 18258 1 1 application/pdf text en public cc_by_4

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published 99092 1 304089 document 99092 indexcodes.txt text/x-c++ b218387d3e04fa8ec1947da5e1ca3810 MD5 17041 2022-10-04 07:18:25 https://pure.iiasa.ac.at/id/eprint/18258/2/indexcodes.txt 18258 2 2 text/x-c++ other Generate index codes conversion from text to indexcodes en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/99091 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/99091 http://eprints.org/relation/issmallThumbnailVersionOf https://pure.iiasa.ac.at/id/document/99091 archive 353 disk0/00/01/82/58 2022-10-04 07:10:25 2022-10-04 07:10:25 2022-10-04 07:10:25 article show Vrain E. Wilson C. 8428 0000-0001-8164-3566 Andrews B. The discontinuance of low carbon digital products and services pub ECE S3 TISS Attributes; Climate change; Covid-19; Diffusion of innovations; Post-adoption Digital consumer innovations offer low-carbon alternatives to mainstream consumption practices. We address a lack of research on the factors influencing post-adoption decisions of discontinuance for this important class of innovations. We conducted a repeat survey with UK consumers (n = 995) in 2019 and 2020 to investigate 16 digital products and services across mobility, food, homes, and energy domains. Our survey captured temporal changes in adoption, personal and contextual characteristics, social influences, innovation experiences and perceived attributes. We also provide a unique contribution by assessing the impacts of Covid-19 on post-adoption processes. Our results indicate that discontinuance is associated with: 1) services more than products; 2) perceived functional attributes not met by experienced attributes; 3) a lack of positive social influence, including word-of-mouth; 4) a lack of social network connections to other adopters; and 5) a decline in an individual's financial situation. Covid-19 was not found to be a significant factor influencing innovation discontinuance. Findings highlight generalisable insights regarding issues that need addressing to overcome discontinuance. For example, while digital services offer low-carbon promise, continued adoption is sensitive to their strong performance attributes. There is a need for continued innovation to sustain market position relative to more familiar incumbents. 2022-12 published Elsevier doi:10.1016/j.techfore.2022.122051 333 public Technological Forecasting and Social Change 185 e122051 TRUE 1873-5509 Social Influence and Disruptive Low Carbon Innovations (SILCI, H2020 678799) yes info:eu-repo/grantAgreement/EC/H2020/678799/EU//SILC info:eu-repo/semantics/article info:eu-repo/semantics/openAccess