Waste from electrical and electronic equipment (WEEE or e-waste) is one of the fastest-growing waste streams and contains both toxic chemicals as well as precious metals (gold, silver, iron, aluminum, and copper) and plastics. Therefore, e-waste management and recycling pose a unique conundrum of economic incentives and environmental and health hazards. Europe has a high per capita production of e-waste but also shows the highest formal collection and recycling rate globally with 42.5%. This can be attributed to EU policies, pursuing a collection rate of 65 % and setting targets for reuse and recycling for different categories of WEEE, as part of efforts towards building a circular economy through higher resource efficiency. The exploratory study aims to identify obstacles and leverage points for the implementation of these targets and follows a qualitative research design, including a literature review, document analysis, and fourteen semi-structured expert interviews.