Public strategies as well as strategic planning can play an important role in governing and managing a municipality, partly by supporting decisions and action-alignment at all levels of the organization. In this study the focus lies on developing the foundation of a municipal growth strategy, as well as the process for designing it, in co-creation with the municipality of Kramfors. The municipality’s growth strategy is dependent upon a set of objectives which in this study are indirectly grounded in an explicit value basis representing three different levels, namely the municipal, the regional, and the global level. The design process includes deriving strategic themes, eliciting objectives along with indicators and weights. The strategic themes are extracted from relevant parts of the value basis, and form the backdrop of the objectives elicitation. The weight elicitation is performed by letting the various parts of the value basis play the role of stakeholders. The latter two are used to construct a value model, based on multi-criteria decision analysis, for subsequent valuations and comparisons of alternative strategies and action plans. As soon as the objectives and the value model are ready, they will be sent to a consultancy firm who will produce the final written-up strategy document.