When ‘Fear Factors’ Motivate People to Adopt Electric Vehicles in India: An Empirical Investigation of the Protection Motivation Theory

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published 105880 1 321789 document 105880 indexcodes.txt text/plain e2ada2681522d0ce450db14b546b6521 MD5 17823 2024-04-25 14:07:44 https://pure.iiasa.ac.at/id/eprint/19659/8/indexcodes.txt 19659 8 8 text/plain other Generate index codes conversion from text to indexcodes en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/105879 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/105879 http://eprints.org/relation/issmallThumbnailVersionOf https://pure.iiasa.ac.at/id/document/105879 archive 353 disk0/00/01/96/59 2024-04-22 14:54:57 2024-10-07 14:19:40 2024-04-22 14:54:57 article show Deka C. 9761 Dutta M.K. Yazdanpanah M. Komendantova N. 1880 0000-0003-2568-6179 When ‘Fear Factors’ Motivate People to Adopt Electric Vehicles in India: An Empirical Investigation of the Protection Motivation Theory pub ASA CAT prog_ysp Electric Vehicle, Intention, Psychological Distance, Threat Appraisal, Coping Action, Protection Motivation Theory Climatic extremes have caused immense harm around the world. Its harm in terms of the proportion of people and regions affected continues to increase every single day. Due to people’s psychological distance from such climatic threats, active initiatives are not undertaken for mitigation of its source. Rather, localized short-term solutions are marking a new status-quo. This study examines if fear can be used as a motivator to nudge people away from the psychological distance and motivate them to adopt electric vehicles (EVs). While subsidies and tax rebates are popularly adopted means to boost demand and supply of EVs, monetary incentives are costly to sustain for developing nations, amidst their diverse priorities. Instead, use of motivators like ‘fear’ is cheap, yet not much explored. Using the protection motivation theory, the study interviews 1112 Indian individuals, to examine if fear can nudge EV adoption. Using structural equation modeling and mediation analysis, the study finds that the expectation of personal harm from climatic threats can nudge one to actively mitigate the source of threat. Various aspects of threat and the associated coping processes that need to be triggered sequentially to nudge the formation of a pro-environmental intention to adopt EVs are also outlined. 2024-06-13 published doi:10.1016/j.clrc.2024.100191 3465 161 public Cleaner and Responsible Consumption 13 e100191 TRUE 26667843 no info:eu-repo/semantics/article