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Working_paper-202513-Dmitry-Erokhin.pdf

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/110520 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/110520 http://eprints.org/relation/issmallThumbnailVersionOf https://pure.iiasa.ac.at/id/document/110520 archive 2 disk0/00/02/07/64 2025-07-21 08:49:55 2025-07-21 08:49:55 2025-07-21 08:49:55 other show 2 Erokhin D. 9200 0000-0002-5191-0579 pub ASA CAT China, European Union, Google Trends, search behavior, public interest, geopolitical perception, cultural engagement, economic relations, digital media, electric vehicles, global narratives Public interest in China within Europe is shaped by a complex interplay of geopolitical, economic, cultural, and technological factors. This study analyzes Google Trends data from 2024 to examine how EU countries engage with China-related topics through online search behavior. By clustering search topics into thematic categories – culture and traditions, geopolitics, economy and trade, travel and tourism, and sports and entertainment – this study identifies key patterns and regional variations in public interest. Findings reveal a widespread fascination with Chinese cultural elements, growing attention to China’s role in electric vehicle markets, heightened awareness of China’s geopolitical position, and increasing engagement with Chinese digital content and e-commerce platforms. The study highlights the value of search data in capturing organic public curiosity and provides insights into how European societies navigate and interpret information about China in an era of global interconnectedness. 2025-07-17 China-CEE Institute 3134 public Budapest, Hungary info:eu-repo/semantics/other