20893 6 111233 2 336457 document 111233 Indeed a silver bullet improving the measurement of ageing in consumer behaviour using the characteristic age approach.pdf application/pdf 5aea52d7fe52dc84810fd8518a8abaf2 MD5 1721073 2025-09-25 07:02:57 https://pure.iiasa.ac.at/id/eprint/20893/1/Indeed%20a%20%20silver%20bullet%20%20%20%20improving%20the%20measurement%20of%20ageing%20in%20consumer%20behaviour%20using%20the%20characteristic%20age%20approach.pdf 20893 1 1 application/pdf text en public cc_by_4

Indeed a silver bullet improving the measurement of ageing in consumer behaviour using the characteristic age approach.pdf

published 111234 1 336463 document 111234 indexcodes.txt text/plain 809b4ce832e8c935c6269478801e4036 MD5 27078 2025-09-25 07:12:40 https://pure.iiasa.ac.at/id/eprint/20893/2/indexcodes.txt 20893 2 2 text/plain other Generate index codes conversion from text to indexcodes en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/islightboxThumbnailVersionOf https://pure.iiasa.ac.at/id/document/111233 111236 2 336465 document 111236 preview.jpg image/png 334e66a384f8842d77a491a669155d1c MD5 13911 2025-09-25 07:13:23 https://pure.iiasa.ac.at/id/eprint/20893/4/preview.jpg 20893 4 4 image/png other Thumbnails conversion from text to thumbnail_preview en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/ispreviewThumbnailVersionOf https://pure.iiasa.ac.at/id/document/111233 111237 2 336466 document 111237 medium.jpg image/png c805e43d28646e438d7bbacce0df3ec1 MD5 5478 2025-09-25 07:13:24 https://pure.iiasa.ac.at/id/eprint/20893/5/medium.jpg 20893 5 5 image/png other Thumbnails conversion from text to thumbnail_medium en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/ismediumThumbnailVersionOf https://pure.iiasa.ac.at/id/document/111233 111238 2 336467 document 111238 small.jpg image/png 0c7dfe49db444891f5a376f172f93d1c MD5 1643 2025-09-25 07:13:24 https://pure.iiasa.ac.at/id/eprint/20893/6/small.jpg 20893 6 6 image/png other Thumbnails conversion from text to thumbnail_small en public

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http://eprints.org/relation/isVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/isVolatileVersionOf https://pure.iiasa.ac.at/id/document/111233 http://eprints.org/relation/issmallThumbnailVersionOf https://pure.iiasa.ac.at/id/document/111233 archive 353 disk0/00/02/08/93 2025-09-25 07:04:39 2025-09-25 07:04:39 2025-09-25 07:04:39 article show Zniva R. Weber D. 1931 0000-0001-7873-0458 pub POPJUS H2A Older consumers, age dimensions, consumer behaviour, characteristic age, objective measures of ageing, subjective measures of ageing The aim of this paper is to elaborate on the status quo of measuring age in older consumer behaviour research and to identify new research avenues by introducing approaches from gerontology and demography. The study is based on a review of 211 papers on the behaviour of consumers at an advanced age. Our findings provide a comprehensive overview of chronological, biological, psychological, social, and multi-theoretical age measures. The results show that ability perspectives have become more prevalent in recent years but have not been able to break the dominance of chronological age. To foster theory development, we propose several actions to encourage a stronger interdisciplinary focus in consumer behaviour research on established, parsimonious, performance-based, and robust measures from gerontology and demography. 2025-09-24 published Taylor & Francis doi:10.1080/0267257X.2025.2559922 325 public Journal of Marketing Management 1-41 41 TRUE 0267-257X info:eu-repo/semantics/article