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    <abstract>This paper argues that time-preference functions (or &quot;discount rates&quot;) for R&amp;D should properly be considered to be functions of the economic environment. In particular, during periods of accelerating growth and general increasing prosperity it is appropriate and rational to prefer a marginal dollar in the present to a marginal dollar in the future. Conversely, during periods of saturating growth and deteriorating prospects, the converse holds: it is rational to prefer a marginal dollar in the future to one in the present. Periods of increasing general prosperity -- rising tide -- are likely to be associated with the early phases of an industry &quot;life cycle&quot;. Periods of declining prosperity, by contrast, may occur towards the end of the life cycle. 

The implications for R&amp;D policy are derived in terms of a simple model. The results suggest that at the beginning of the life cycle the optimal R&amp;D policy is to invest in short-term, low risk ventures (i.e. product or process improvements). Late in the cycle, however, the optimal policy reverses to long-term high-risk projects. In simple terms: a firm in a declining industry needs to find a new product or business to replace the old one. Unfortunately, the appropriate behavior is discouraged by most existing B/C methodologies.</abstract>
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