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Watanabe, C., Akhtar, W., Tou, Y. & Neittaanmäki, P. (2022). A new perspective of innovation toward a non-contact society - Amazon's initiative in pioneering growing seamless switching. Technology in Society 69, e101953. 10.1016/j.techsoc.2022.101953.

Watanabe, C., Akhtar, W., Tou, Y. & Neittaanmäki, P. (2021). Amazon's New Supra-Omnichannel: Realizing Growing Seamless Switching for Apparel During COVID-19. Technology in Society 66, e101645. 10.1016/j.techsoc.2021.101645.

Watanabe, C., Akhtar, W., Tou, Y. & Neittaanmäki, P. (2021). Amazon's initiative transforming a non-contact society - Digital disruption leads the way to stakeholder capitalization. Technology in Society 65, e101596. 10.1016/j.techsoc.2021.101596.