Transformative direction of R&D– lessons from Amazon's endeavor

Watanabe C & Tou Y (2019). Transformative direction of R&D– lessons from Amazon's endeavor. Technovation DOI:10.1016/j.technovation.2019.05.007. (In Press)

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Amazon jumped up to the world's top Research and Development (R&D) firm in 2017.

Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process.

A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy.

Item Type: Article
Uncontrolled Keywords: R&D; Amazon; Transformation; Business model; User-driven innovation
Research Programs: Advanced Systems Analysis (ASA)
Depositing User: Luke Kirwan
Date Deposited: 17 Jun 2019 06:27
Last Modified: 17 Jun 2019 08:17

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